Mad Men–women go wild about these sexy, confident, high-powered executive types. And part of that sex appeal has to do with great skin.

The new breed of REAL MEN is defined as a man who feels as comfortable and powerful in the office as he does in front of the bathroom mirror.  Who easily manages power tools… and grooming tools.  Who swaps out a bar of soap for a facial moisturizer. The man the ladies love to love.

Are you one of them?  If your current skin care routine consists of water and a bar of soap, it’s time to ramp up your game.  It’s not complicated–just 3 steps.

  1. Toss the Bar

Soap bars are probably the worst thing you can put on your skin. Soap can do some serious damage, especially since it isn’t designed to cleanse your face. Bar soap can disrupt the pH level of the skin, rendering skin helpless. Translated into guy terms, soap will leave your skin Sahara-dry, with an upspurge in breakouts. Avoid this by using Le Mieux Exfoliating Cleansing Gel to gently cleanse and exfoliate the skin, a perfect prep for your shave.

  1. Moisturize to Enhance Your Smooth Moves

Shaving every 2-3 days and a lack of attention dry out your skin. Make sure to apply light, airy, fresh-smelling Le Mieux Essence Moisturizer after your daily cleansing and shaving routine to keep your face looking GQ-ready.

  1. Take Back 5 Minutes

Simply put, men have thicker skin. Long hours spent exposed to the sun will give you thick, deep wrinkles and age you by a decade. Every time you apply sunscreen, you cut your skin’s age by 5 minutes. I can relate to guys hating the feel of heavy creams, so try using Le Mieux Skin Protective Emulsion Spray. This smear-free mist packs in the SPF, and it’s easy to carry around in your gym bag.

Men, it’s time to learn the truth about the importance of good skin when it comes to the art of attraction. Brains, personality, and physique are only the tip of the iceberg. Take it from a woman. Bad skin is the number one female repellant. To us, bad skin equals bad hygiene. We’ll take one of those Real Men over Mad Max any day.

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